SAP’s Customer Relationship Management software, enables businesses to become more integrated and more efficient, with instant access to critical real-time information, thus allowing small, mid-size, and enterprise customers to make competitive edge decisions. SAP provides CRM software for the following business areas: Marketing, Sales, Service, E-commerce, Interaction center operations and management, and Channel Management.

CERTIFYING BODY

  • SAP

CAREER PROSPECTS

This course suits everyone want to work with the best customers in the world – from start-ups to leaders.

  • SAP CRM Technical Consultant
  • SAP CRM Consultant
  • SAP CRM Functional Consultant
  • SAP CRM Developer

SYLLABUS

  • What is CRM?
  • CRM evaluation Criteria
  • Business Overview of mySAP CRM
  • Enterprise CRM Suites Scorecard Summary: SAP
  • SAP CRM Customers Report
  • mySAP Customer Relationship Management
  • Customer Relationship Management with mySAP.com
  • mySAP.com’s CRM Architecture
  • Overview of CRM market
  • Integrating CRM Applications with Enterprise
  • Analytical Customer Relationship Management
  • How To Select A CRM Software Vendor?
  • CRM Software Vendors’ Evaluation
  • Build The Right Business Case For CRM
  • CRM in SMBs: Three Key Decision Drivers

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