Digital Marketing

APEC Provides Best Digital Marketing Course in Various Fields of Education like for both IT and Non IT Students and Professionals .

Digital Marketing

APEC Provides Best Digital Marketing Course in Various Fields of Education like for both IT and Non IT Students and Professionals .

Customized ONLINE Classes available.
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Digital Marketing training courses at APEC provides the job-oriented training with a boost in your career. The world is going Digital and by the year 2024, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Join APEC and get Digital Marketing training that helps you make a strong impact in the world of Marketing and Advertising. and especially, the start-ups which prefer going digital to market their brand, products and services.


Course Name	Faculty Name	Starting Date	Time
Digital Marketing	Mr.Satish	1-Oct-2024	10:00 AM
Digital Marketing	Mr.Satish	25-Sept-2024	4:00 PM

Syllabus

CERTIFYING BODY
In-house certification
CAREER PROSPECTS
Digital Marketing Manager
Content Marketing Manager
Content Writers
Inbound Marketing Manager
Social Media Marketing Experts/Specialists
Search Engine Marketers
SEO Executives
Copy Writers

SYLLABUS
Introduction
• What Is Digital Marketing?
• Principles of Digital Marketing
• Traditional v/s Digital Marketing
• Digital Marketing Benefits, Distinctions
• Components of Online Marketing
• Digital Marketing â€“ Trends, Platforms, Strategy
• Career Opportunities
• What is Domain? How to Register Domain?
• Web Hosting
• Types of Web Hosting
• Websites v/s Portals v/s Blogs
• Dynamic / Static Websites

Building a Digital Foundation
• Online Marketing Planning and Success
• Defining your Target Market
• Online Marketing Measurement

Planning a Web Site for Online Marketing
• Site Map, Site Components
• Wire Framing
• Elements of a Successful Site
• Home Page Best Practices

Optimizing Web Site for Online Marketing
• Web Site Platforms
• Mobile Sites
• All about Domain Names
• Choosing a Right Hosting Company
• Analyzing the Website
• Web Site Maintenance / Management

Search Engine Optimization (SEO)
• Introduction to SEO
• History of Google
• What is Search Engine? How they work?
• Types of Search Engines
• Search Engine Algorithms & Updates
• Installing Word Press in Domain
• Installing Plugins to SEO
• Keywords â€“ Types, Analysis Tools
• Preparing & Analysing Keywords
• Best Keyword Research Tools
• On Page / Off Page Optimization
• Link Building Strategies
• Pre-release List
• Bookmarking Sites
• Blog Commenting
• Google Hacking URL Technique
• How Page Ranking is Done?
• Domain Authority
• Reports & SERP Management

Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Paid Search
• Local Search
• Link Building In-depth

Google Ad Words
• Introduction to Paid Marketing
• Google Ad Words Account
• Billing Settings
• Types of Campaigns
• PPC Campaign Setup
• Ad Groups and Keywords setup
• Bidding Strategies
• Ad Rank
• Quality Score Optimization
• Ad Words Ad Formats
• Ad Extensions
• Ad Words Tools
• Ad Words Editor Tool

Social Media Marketing
• Social Media
• Social Networking
• Setting Social Objectives
• Creating Right Profile & Settings
• Social Media Strategy
• Facebook Marketing
• LinkedIn Marketing
• Twitter Marketing
• Google Marketing

Social Media Optimization (SMO)
• Social Networking
• Blogging and Micro Blogging
• Video Sharing
• Social Shopping and Opinions
• Social News & Social Bookmarking
• Social Events, Wikis

Blogging
• To Blog or Not to Blog?
• Blogging Success
• Blog Content Creation Ideas

Online Advertising
• Search Ads, Display Ads
• Affiliate Marketing
• Social Media Advertising
• Local Advertising
• Email Advertising

Online Marketing Strategy Google Analytics
• Purpose of Website Analytics
• Tools for Website Analytics
• Installing Google Analytics
• Basic Terminology and KPI

FAQ's

What is the mode of training?

We have 2 modes of training. Classroom Training & Online Training.

What is the duration of your IT Training Courses?

IT Training courses take a maximum of 2-3 month durations & the course duration, however, depends on the availability and convenience of the learner. You can check our detailed upcoming batches, course duration & timing, fees at the course training page.

Do you provide Live Project with Training?

Yes, after the completion of the course. We will provide opportunity to work on our live projects.

Can I get certificate is this valid or not?

We provide a proper certificate after completion of the course. Along with our institute certificate you will be also able to write Course Name and other certifications after completing the course.

How much salary growth, I can expect after completion of the training course?

You can expect a 10%-25% increment in salary. The overall growth depends upon how you perform and how you are beneficial to the organization.

Grow Your Career

There’s no shortage of possible career options in IT, and there’s no shortage of opportunities for promotion within specific IT niches. Full Stack Development, Data Science, ML & AI, Digital Marketing, Cloud Computing, Networking and Graphic Design all offer IT career growth and may be just right for you.